Despite their immense global popularity, solo members of the K-pop group Blackpink are ineligible for the Grammy Award for Best New Artist. The rule, established by the Recording Academy, prevents artists who are already part of a well-known group from being considered in this category.

Blackpink, consistently recognized as one of the biggest, if not *the* biggest, K-pop groups in history, has enjoyed years of international success. This established group status, however, automatically disqualifies its individual members – Jennie, Jisoo, Rosé, and Lisa – from competing for the Best New Artist title, even when releasing solo material.

The Grammy Award’s Best New Artist category is intended to spotlight emerging talents who are making their initial impact on the music scene. Allowing already established artists, particularly those from highly successful groups, would diminish the category's purpose and potentially disadvantage genuinely new and rising performers. While Blackpink's members have achieved significant success in their solo careers, their prior association with the globally renowned group means they don't meet the criteria for this specific Grammy recognition.

This rule applies regardless of the solo artists' individual achievements or the popularity of their solo releases. The Recording Academy’s guidelines prioritize recognizing artists who are launching their careers, rather than rewarding established performers embarking on solo ventures.