Michael “5000” Watts, the influential founder of Houston-based Swishahouse record label, has died at the age of 52. His family confirmed his passing on Friday, January 30th, in a statement released earlier today.

Swishahouse, established in 1997, played a pivotal role in popularizing Houston's rap scene, launching the careers of numerous artists and shaping the sound of Southern hip-hop. The label was known for its distinctive mixtapes and its contributions to the 'chopped and screwed' music style, a Houston signature often associated with DJ Screw.

Watts, born Michael Watts, was a prominent figure in the Houston music landscape for decades. He is credited with discovering and promoting artists like Paul Wall, Slim Thug, Mike Jones, and many others. Swishahouse's impact extended beyond music, influencing fashion and culture within Houston and beyond.

The family’s statement expressed deep sorrow and requested privacy during this difficult time. Details regarding the cause of death and memorial services have not yet been released. The news of Watts' death has been met with an outpouring of grief and tributes from fellow artists, fans, and members of the Houston community. His legacy as a key figure in Houston's vibrant music scene is firmly established.