Austin, Texas – South by Southwest (SXSW) will return for its 40th anniversary celebration, March 12-18, 2026, featuring over 250 sessions exploring a wide range of topics. The annual technology and arts festival promises a comprehensive look at emerging trends and critical discussions.

This year’s programming will place significant emphasis on the evolving creator economy, with sessions dedicated to its challenges and opportunities. Artificial intelligence (AI) remains a central theme, reflecting its growing impact across various industries and creative fields. Recognizing the importance of overall well-being, SXSW 2026 will also address mental health, providing resources and fostering conversations around this vital issue.

Beyond these core areas, the festival is expected to cover a diverse spectrum of subjects, aligning with SXSW's tradition of showcasing innovation and artistic expression. The 40th anniversary marks a significant milestone for the event, which has grown from a small music festival to a global platform for technology, film, interactive media, education, and games.

SXSW continues to be a major economic driver for Austin, attracting attendees and industry professionals from around the world. Details regarding specific speakers, panels, and events will be released in the coming months. The festival’s website (sxsw.com) will serve as the primary source for updates and registration information.