Kevin Woo, a veteran of the K-pop scene, is set to introduce his new project, 'KPop Demon Hunters,' at the 2025 Jingle Ball. The announcement comes alongside his recent signing with Atlantic Records' 10K Projects, marking a significant step in his career.

Woo's recent success with his group, Saja Boys, has been notable, with the group achieving recognition on Billboard's year-end charts. This accomplishment underscores his continued impact within the K-pop industry and his ability to connect with a broad audience.

In a recent reflection on the year 2025, Woo highlighted performances by Lady Gaga, BLACKPINK, and ATEEZ as being among his favorites. These artists are widely recognized for their innovative stage presence and musical influence, suggesting Woo’s appreciation for high-caliber performances and artistic vision. His own project, 'KPop Demon Hunters,' aims to bring a fresh and exciting perspective to the K-pop genre, and his appearance at the 2025 Jingle Ball provides a platform to showcase it to a large audience. The signing with Atlantic Records’ 10K Projects further solidifies his position and offers expanded opportunities for growth and collaboration within the music industry.