Paris, France – Danone, a global consumer goods giant, reported on Thursday that increasing health awareness among consumers in Britain and France is fueling a significant shift away from sugary drinks and towards bottled water. This trend is positively impacting sales of Danone’s bottled water brands, notably Evian.

The company attributed the changing consumer behavior to a growing focus on health and wellness. Consumers are increasingly seeking healthier beverage options, leading them to opt for bottled water over sugary alternatives like sodas and juices. This shift represents a notable change in drinking habits within the UK and French markets.

Danone's brands, particularly Evian, are well-positioned to capitalize on this demand. Evian, known for its mineral-rich water sourced from the French Alps, has consistently been a popular choice for consumers seeking premium bottled water. The company’s overall strategy reflects an understanding of evolving consumer preferences and a commitment to providing healthier product options.

While Danone produces a wide range of consumer goods, including dairy products and plant-based alternatives, the bottled water division has experienced a notable boost due to these emerging health trends. The company did not release specific sales figures regarding the impact of this trend, but stated that it is a contributing factor to the overall positive performance of its brands in the region.