Thomasina Miers, founder of the Wahaca restaurant chain, is calling on the UK government to incentivize businesses offering healthy food options by reducing their taxes. Her comments come as the UK grapples with its status as one of the world’s largest consumers of ultra-processed foods.

Miers argues that the prevalence of ultra-processed products has reached a concerning level, prompting her to question their very classification. She suggests that these products should perhaps be reconsidered, challenging the conventional understanding of what constitutes 'food'.

Wahaca, known for its Mexican-inspired dishes with a focus on fresh ingredients, has positioned itself as an alternative to heavily processed meals. Miers’ proposal aims to create a more level playing field for restaurants and businesses prioritizing healthier choices. The current tax structure, she believes, inadvertently encourages the consumption of ultra-processed foods due to their often lower costs.

The call for tax adjustments reflects a growing concern within the UK about the impact of ultra-processed foods on public health. These foods are often high in sugar, salt, and unhealthy fats, and have been linked to various health problems. Miers’ stance highlights a broader debate about food regulation and the responsibility of government in promoting healthier eating habits across the nation.